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In 1978, a young Australian surfer founded the UGG brand on the shores of Southern California. His Aussie roots forged a strong love for sheepskin and he was convinced the world would one day share this love.Ugg boots are typically made of twin-faced sheepskin with fleece on the inside, a tanned outer surface and a synthetic sole. By the mid 1980's, the UGG brand had become a symbol of relaxed southern California culture, gaining momentum through surf shops up and down the California coast.Since 1978, UGG has employed the finest standards of craftsmanship in the world, From grade-A Twinface Sheepskin to luxuriously soft UGGpure wool, all of exceptionally high-quality materials are carefully selected, refined and handcrafted to deliver a truly unparalleled experience.